For years I’ve thought to myself, I wonder when I’ll get burnt out on social media.
I work in social, this blog and social are a passion project, and then I also maintain it for family and friends. It’s a lot, I’ve had over 20 accounts linked to my phone at one time.
I didn’t know when I’d burn out, I just knew it was coming soon. Being a microinfluencer on Instagram was becoming very unfulfilling for me. There is no creativity to it, brands don’t let you craft the messaging or even give you time to try things and take good photos of them. It’s just a content machine and it’s not fun. So I’ve quit it, and I quit caring about how many likes I get, and I’ve basically just converted my account to a personal Instagram.
Trying to work in social and have it has a hobby has just been too much, especially as I create content day in and day out that goes through weeks of approvals and then could fail due to algorithms and hard-to-please audiences. It’s just been depressing.
I think it also has to do a lot with getting older and just caring less about what people think. In partnership with getting into new things like reading, I just don’t love it anymore.
There’s this pressure to monetize every hobby or make it productive somehow. I even thought about making a booktok or bookstagram since I’m an avid reader now – because I feel this pressure to DO something instead of just being able to enjoy it for myself.
So now I’ll write this blog for myself and manage my socials for myself without the pressure of feeling like I should always be doing more.
Rosie Culture 
Sounds like a case of: just because you can, doesn’t mean you should. Good for you for having the self-awareness and ability to walk away from something that is draining you. I hope you find more contentment.
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Thank you 😊
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Good for you!
I came of age in the era when the Internet was a newly emerging technology. I’ve always seen it more as a hobby than a way of life. I’m still mostly disconnected from the world of influencers and monetizing, and I don’t fully understand that kind of pressure. And I’m okay with that. I hope you find that balance.
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Thank you!
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Good for you, Rosie😁👍! Good for you! Life is just way too short to deal with the stresses of social media. It is very beneficial – I use it to showcase my work as a writer – but it does have a tendency to be pretty destructive. I have left several social media platforms due to its toxicity and I will have nothing to do with Twitter, Facebook and Instagram because of its negative reputations. Don’t stay on any platforms that bring you any anxiety. It’s just not worth it.
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I agree! Thank you!
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I honestly don’t know how content creators do it. Producing posts, videos, etc, and keeping their audience and advertisers happy is just amazing. Burnout in everything is so real.
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I don’t know either!! I don’t think many realize the work behind content creating
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They also have to be extreme people pleasers to build their audience.
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Great blogging… love your content…
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Thank you!
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It’s okay to feel like this. In my 9-5 I deal strictly with numbers, I started looking for work writing recently and after a couple of successful openings I decided against it. I figure it would kill something that I’ve become quite passionate about as a hobby and take me in the wrong direction.
Anyway I hope you find a way around it and continue to put out awesome and helpful content.
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Sometimes it’s better to keep things just for ourselves! Thank you!
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I totally feel you! Since the beginning of the year, I’ve just felt so drained when it comes to being online and social media because, like you, it’s my job but also I have my own personal accounts. I’ve been trying to step away from my phone once I get home and I’ve been spending a lot of time reading just to get away from screens and also the overload of content. It’s definitely important to just take time for yourself.
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Yes!! I feel like I’ve reached the point my career too that I feel fulfilled enough just doing that and not needing to do it after work
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Good for you!
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Beautiful 😍 post… nice sharing 😀
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