For years I’ve thought to myself, I wonder when I’ll get burnt out on social media.
I work in social, this blog and social are a passion project, and then I also maintain it for family and friends. It’s a lot, I’ve had over 20 accounts linked to my phone at one time.
I didn’t know when I’d burn out, I just knew it was coming soon. Being a microinfluencer on Instagram was becoming very unfulfilling for me. There is no creativity to it, brands don’t let you craft the messaging or even give you time to try things and take good photos of them. It’s just a content machine and it’s not fun. So I’ve quit it, and I quit caring about how many likes I get, and I’ve basically just converted my account to a personal Instagram.
Trying to work in social and have it has a hobby has just been too much, especially as I create content day in and day out that goes through weeks of approvals and then could fail due to algorithms and hard-to-please audiences. It’s just been depressing.
I think it also has to do a lot with getting older and just caring less about what people think. In partnership with getting into new things like reading, I just don’t love it anymore.
There’s this pressure to monetize every hobby or make it productive somehow. I even thought about making a booktok or bookstagram since I’m an avid reader now – because I feel this pressure to DO something instead of just being able to enjoy it for myself.
So now I’ll write this blog for myself and manage my socials for myself without the pressure of feeling like I should always be doing more.