I started my blog a long time ago, mainly focusing on relationships and break ups and hoping I was helping other people through what I was going through. And since it’s transformed, it’s more general but I’m still trying to help people through what I’m going through.
I’ve always been a writer, I’ve always been better about hiding behind my words instead of standing in front of a camera. Being an influencer and a blogger goes hand in hand, so I started building my Instagram following and taking on sponsored campaigns. It was fun for a while, but now it’s just work.
I have a blogging epiphany like every 3 months and recently I was staring at my Instagram feed and was noticing what people liked about it and what they didn’t. I was mostly noticing that 90% of my following doesn’t even interact with my posts, but the 10% that do really care about what I’m doing. That’s when it hit me.
I don’t want people to follow me just because I’m following them and I don’t want to follow people just so they follow me. I’ve recently started unfollowing hundreds of accounts, from mommy bloggers, to people who don’t speak the same language as me, to style bloggers who dress a world’s outside my budget. And I’m actually starting to enjoy Instagram again and seeing people who actually inspire me.
Now my 10% who cares has my focus and they are who I really want to target and inspire. Even though my numbers will drop and that will mean less sponsored posts, I’m so much happier creating content on my terms. I’m hoping this will relieve the stress I feel from a stupid app.